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The Covid-19 pandemic has decimated the live music industry, and with concerts and music festivals going virtual for the foreseeable future, Yeti is supporting those out of work with a musician-backed auction.
The outdoor gear brand, known for its durable coolers and water bottles, has unveiled the One for the Roadies fundraiser for Crew Nation, a charitable organization that supports tour and venue crews impacted by the pandemic.
The brand tapped 37 musicians and bands to create personalized Roadie 24 Hard Coolers to be auctioned off today through Aug.
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