Yes, You're Tired of Hearing About Pokemon Go. But Here Are 5 Things to Learn From Its Success

The keys to a viral hit

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The Pokemon Go phenomenon has swept the nation at a record pace since its release on July 6. In just a matter of days the app has moved to the top of the iOS App Store's chart, and we've seen droves of people gathering in common places across the country, hunting virtual characters with their phones.

         

        Tod Loofbourrow, CEO of ViralGains

While it's difficult to predict the virality and success of any content, we often find that the truly successful have many elements in common, and Pokemon Go has hit on all of them:

Emotional connection: At the core of any brand or campaign is an emotional connection.

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