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Arnold Makes Listings Indispensable
BOSTON–The Bell Atlantic Yellow Pages is your friend. That is the message of a multimedia campaign from Arnold Communications here for the paper-based business directories.
Spending on this campaign, which will run throughout Bell Atlantic’s territory from Maine to Virginia, was not disclosed. Outdoor executions broke last week in 11 major markets, including New York, Washington, D.C. and Philadelphia.
The new work, three 30-second TV spots, four 60-second radio spots and multiple outdoor boards, playfully remind consumers to use the Bell Atlantic Yellow Pages.
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