Yellow Fever

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A few weeks back, the Empire State Building lit up New York’s humid night sky a brilliant Snapple yellow—the first time it had veered from red, white and blue since Sept. 11 and the first time it had honored a company in lights in seven years (since it was red, green and yellow for Microsoft’s Windows 95 launch).

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