Yellow Book Selects Trahan, Burden & Charles

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Yellow Book USA, an independent publisher of business telephone directories, has awarded its advertising account to Trahan, Burden & Charles.

TB&C defeated an-other Baltimore agency, BrannBlau, an affiliate of Brann Worldwide, Deerfield, Ill., in the finals ofa three-month reviewto win the estimated$15-20 million account.

“Yellow Book is a brand still waiting to be built,” said client vice president of marketing Gordon Henry.

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