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New York — While models preview the latest in fashionwear during New York’s Fashion Week, Sept. 7-14, title sponsor Mercedes-Benz USA is displaying its 2002 auto wares inside the main tent at Bryant Park. New car models will be rotated throughout the week as the company seeks to connect with young, professional, lifestyle-oriented consumers.
David Schembri, MBUSA vp-marketing, said the mega event is part of Mercedes’ new marketing efforts, which also include sports and entertainment sponsorships.
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