This year's 'Audi Watch' is ticking on DDB Needham By David Kiley and Jim Kir

NEW YORK--Radio ads for Audi last year imitated news reports, called Audi Watch, telling listeners of Audi products and the cars' perfo

Audi dealers said last week that Gerd Klauss, who took charge of Volkswagen’s luxury division in the U.S. last September, has told them that he is “internally reviewing” Audi’s estimated $25-30-million advertising account now at DDB Needham, which also handles the VW business. And sources at DDB’s Chicago office, which houses the account, said that Klauss is expected to meet with DDB Needham executives there in the next two weeks, a meeting that two staffers called “decisive” in whether the agency retains the business.
A phone call to Klauss was returned by Audi spokesperson Pat Fitzgerald, who said, “No comment,” in...