The Year in Review

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The last year of the century may be remembered as a milestone in New England marketing and in the agency business worldwide. Dot.com companies redefined consumer shopping and communication, while providing Web-savvy shops with a new pool of potential clients. At the same time, agencies strove to stay competitive in the fast-changing marketplace. The region’s largest players–Arnold Communications, Bronnercom, Mullen and Hill, Holliday, Connors, Cosmopulos–all made significant changes in order to position themselves for future growth.

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