Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Mother’s Day (better get moving, people, it’s 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation. Chances are, nobody needs help guessing how that money will be spent: 83 percent of people will give mom a greeting card, per the NRF, and 66 percent will opt to furnish mom with flowers. What’s more, according to a recent study by Experian, 52 percent of Americans will save time by going online to buy mom a gift with a few clicks.
But according to Katherine Wintsch, founder of marketing think tank The Mom Complex, brands are missing an opportunity.