This Year, Give Mom a Dogfight

Forget the flowers—innovative brands are putting an experiential spin on Mother's Day

Mother’s Day (better get moving, people, it’s 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation. Chances are, nobody needs help guessing how that money will be spent: 83 percent of people will give mom a greeting card, per the NRF, and 66 percent will opt to furnish mom with flowers. What’s more, according to a recent study by Experian, 52 percent of Americans will save time by going online to buy mom a gift with a few clicks.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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