This Year, Give Mom a Dogfight

Forget the flowers—innovative brands are putting an experiential spin on Mother's Day

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Mother’s Day (better get moving, people, it’s 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation. Chances are, nobody needs help guessing how that money will be spent: 83 percent of people will give mom a greeting card, per the NRF, and 66 percent will opt to furnish mom with flowers.

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