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A year after the brand played a major role in a meltdown that prompted a federal bailout and a worldwide economic downturn, Merrill Lynch and its bull are back, with a $20 million campaign offering consumers “help.”
Bank of America, Merrill Lynch’s new owner, is launching the campaign, themed “help2,” to reintroduce its newly acquired Merrill Lynch Wealth Management group.
The latter is BofA’s brokerage and wealth management division, which it purchased as part of its rescue of Merrill Lynch last September.