Yankee Plays Ball for N.Y. Tourism

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NEW YORK Hideki Matsui, who was a baseball star in Japan before joining the New York Yankees last season, has signed a deal with NYC & Co., the city’s convention and visitors bureau, to promote the Big Apple to potential tourists and businesses.

The first effort for the man nicknamed “Godzilla” will be a series of radio commercials that will air in Tokyo in March. That will slightly precede the arrival of the Yankees, who will open their 2004 season on March 30 in Japan, where New York will play Tampa Bay in the first of two games at the Tokyo Dome as part of Major League Baseball’s effort to promote itself as a global sport.

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