Yankee Fever In California

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Leagas’ Fan-Based Adidas Ads Back For Second Year
SAN FRANCISCO–Leagas Delaney’s regional Adidas campaign with the New York Yankees is entering a new phase after capturing a bushel of international honors and turning its characters into local stars.
Though the Yankees play just a short subway ride uptown from Madison Avenue, the unmistakable New York flavor of the ads was developed by an agency across the country in San Francisco.

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