Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Yankee Candle will launch a print campaign to support YC, a new collection of candles designed to update its image and attract a broader consumer base, including urban and younger customers.
Ads will run in May issues of publications such as Country Home, Martha Stewart Living and Real Simple. Point-of-purchase, sampling and direct mail are also in the mix. Estimated spending by the South Deerfield, Mass., client, which crafted the ads in-house, is $5 million.
Creative
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in