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NEW YORK Yahoo recorded a 38 percent year-over-year rise in first-quarter advertising revenue, thanks in part to an increase in sponsored-search services.
The Sunnyvale, Calif.-based Web portal said Wednesday that Q1 revenue from marketing services totaled $190 million, up from about $138 million in the
same period a year ago. The boost resulted from a combination of a strong increase in revenue from its sponsored search services, as well as growth in the balance of its global marketing services revenue.
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