Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Yahoo’s websites aren’t getting the face time with users that they used to. The slip in time spent on the company’s websites is bad for business, but Yahoo decided that if the readers won’t come to it, it will go to the readers. The Internet company is targeting website publishers for new software that suggests content to readers based on their individual interests.
The new content personalization ad software is part of Yahoo chief executive Carol Bartz’s larger effort to boost revenue growth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in