Yahoo Seeks New Marketing Chief

NEW YORK–Yahoo is searching for a new global chief marketing officer, following John Costello’s announced departure Friday, the Sunnyvale, Calif., company said.

Costello is leaving the Web portal after less than a year to become evp, chief marketing officer at Atlanta-based Home Depot.

Yahoo has retained Spencer Stuart, a New York-based executive recruiting firm, to conduct the search for Costello’s replacement, according to a company representative. “We hope by virtue of the success we’ve had in our brand marketing and corporate and consumer marketing over the past year, we’ll be able to find a strong individual to fill that position soon,” the representative said.

Costello, 55, who replaced Yahoo’s long-time vp of brand marketing Karen Edwards in November 2001, was responsible for worldwide strategic branding and marketing. Reporting to COO Dan Rosensweig, he also supported Yahoo’s efforts to diversify its revenue stream beyond online advertising with new premium services for consumers and new marketing programs for clients.

In his newly created post at Home Depot, Costello will report to president and CEO Bob Nardelli and will oversee the company’s worldwide marketing, advertising, branding and research. He will absorb all of the duties of Dick Sullivan, Home Depot’s former svp of marketing, who retired in March.

Costello began his marketing career at Procter & Gamble, where he held a number of senior brand management and marketing positions. From 1993-1998, he served as senior evp of Sears, Roebuck & Co., where he was a key member of the team that helped revitalize its “Softer side of Sears” advertising campaign.

Black Rocket Euro RSCG in San Francisco and The Richards Group in Dallas handle advertising for Yahoo and Home Depot, respectively.

–Ann M. Mack