Yahoo! Plays Up E-Dating Game

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SAN FRANCISCO Yahoo! is launching a branding campaign for its Personals site that capitalizes on the excitement of first dates and the early days of a relationship.

The “Believe” campaign encompasses television, radio, outdoor and online ads. It will roll out with a 30-second TV spot from Black Rocket Euro RSCG here that will air during the Academy Awards broadcast on March 23.

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