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Santa Clara, Calif.-based Internet portal Yahoo! unveiled its newly enhanced Yahoo! Broadcast destination on Monday, expanding its offerings for advertisers to reach consumers through rich-media formats. Yahoo! Broadcast, located at broadcast.yahoo.com, is now a robust rich-media site replete with interactive audio, video and other multimedia content, all available in real time.
“Through the interactive experience of Yahoo! Broadcast, advertisers can enjoy the benefits of highly trackable commercials — within relevant media experiences — that are just one click away from a commerce transaction,” said David Mandelbrot, general manager of Yahoo! Entertainment, in a release.
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