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NEW YORK Yahoo’s Overture Services said it would change its corporate identity to Yahoo Search Marketing Solutions.
The name change reflects how integral Pasadena, Calif.-based Overture has become to Yahoo, which spent $1.6 billion to acquire the paid search company in October 2003. As Yahoo Search Marketing Solutions, the unit will serve as a single source for search marketing, from paid placement to paid inclusion to shopping search listings. Yahoo executives said one of the attractions of the deal for Overture was the opportunity to sell a variety of marketing products, including Web site building and display ads, to Overture’s diverse customer base that includes thousands of small businesses.
“The
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