Yahoo!, Consumer Reports Join Forces

SUNNYVALE, Calif. — Yahoo! Inc. signed a premium content agreement with Consumers Union, the nonprofit publisher of Consumer Reports magazine and, to distribute Consumer Reports product ratings and buying guides on the Yahoo! network.

As a part of the deal, Yahoo (YHOO) will receive an undisclosed share of revenue from sales of pay-per-view Consumer Reports content on its Web site.

The Santa Clara, Calif., Internet portal concern plans to integrate free buying guides and premium pay-per-view product ratings from Consumer Reports into Yahoo! Shopping. In addition, the company said it will integrate free Consumer Reports auto buying guides into Yahoo! Autos, and will combine buying guides into other areas of its network as well.

The free guides contain general summaries of product categories, buying advice and information including product trends. Consumers also
have the option to buy pay-per-view product reports for only $2.95 per
report, which includes access to the report for 30 days on Yahoo!

The service is available immediately.

“This business relationship with Yahoo! enables Consumer Reports to reach one of the largest purchasing audiences on the Web,” John Sateja, vice president of New Media at Consumers Union, said Monday in a prepared statement. “This relationship also gives Consumer Reports the ability to extend our brand online, and develop new relationships with consumers in addition to the more than 560,000 online subscribers we currently serve at our Web site —”

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