Yahoo Buzz Marketers Set Up Shop

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Yahoo has undergone a rough patch lately, but some of the latest members of its executive exodus hope to tap into a bright spot of its heritage: innovative marketing.
 
The team behind its nontraditional marketing efforts, like setting up a yodel studio in Times Square, has left the Internet company to create its own agency, Manifold.
 
Based in San Francisco, Manifold is a five-person buzz marketing shop. It brings together longtime Yahoo marketing executives, including former director of buzz marketing Sean Florio, who wrapped up work at Yahoo yesterday.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in