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NEW YORK Yahoo! said it plans to roll out more than 400 free ad-supported casual games on its own gaming site and multiple partner sites by the end of this year — and to facilitate that rollout, the company has partnered with in-game advertising firms Double Fusion and NeoEdge.
Though Yahoo! has sold ads in and around offerings played on Yahoo Games and its other properties for over a decade, it has also long offered users the option to download more elaborate games for a fee.
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