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NEW YORK To promote its automotive Web site, Yahoo! and interactive shop R/GA have created a billboard that allows pedestrians to play a video game broadcast on part of the 23-stories-tall Reuters sign in Times Square here via their cell phones.
The billboard, which went live on Monday and will operate through April 22, is timed to coincide with the New York International Automotive Show being held April 9-18.
It also coincides with the launch of the revamped Yahoo! auto site, which now offers a personalized research section, among other features.
Pedestrians
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