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Yahoo has added Goodby, Silverstein & Partners to its agency roster. The addition follows last month’s launch of the $100 million global “It’s Y!ou” campaign from Ogilvy & Mather that touts the Internet giant’s personalization features.
The San Francisco-based Omnicom Group agency will assume “lead responsibility to take Yahoo’s creative, advertising, digital marketing and strategic planning to the next level,” said the company in a statement.
While Goodby takes the lead role in the U.S., WPP’s Ogilvy and its OgilvyOne subsidiary will continue to work on the brand overseas.
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