Yahoo Adds Carat, Outrider to Reseller Program

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NEW YORK Yahoo said Isobar’s Carat Interactive and Mediaedge:cia’s Outrider have qualified as strategic providers under its search advertising reseller program.

The agencies join aQuantive’s Avenue A/Razorfish and DoubleClick’s Performics in the program, which is designed for agencies that resell all of Yahoo’s search marketing products, from keyword and paid inclusion listings to local and shopping search to marketing tools.

Participants in Yahoo’s Ambassador program are given sales support and training for specific Yahoo search-related products.



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