Xpress Lube on Tube

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Does it help to make the competition look like idiots?

BBDO in Houston attempts just that in a new ad for Texaco Xpress Lube. The 30-second TV spot shows attendants at a nameless service station poking toothpicks up their noses, using lunch boxes as puppets and staring dully into space as they wait for customers.

When a car finally arrives, an attendant walks backwards, directing the vehicle into the service bay.

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