Xpectrum Names Gomez

Xpectrum Marketing Group, formerly Cohen Latino Communications, has appointed Stephen Gomez president. Gomez, 45, was most recently director of Hispanic customer marketing at Schering-Plough Healthcare. Prior to that, he held sales and marketing roles at Colgate-Palmolive and Dial. In his new role, Gomez replaces William Lopez, 38, who is now chief financial officer at the six-person shop.

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