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BOSTON Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride are featured in a new campaign for XM Satellite Radio. The effort from Interpublic Group’s Mullen in Wenham, Mass., launches today in broadcast, online and outdoor media, and introduces the tagline, “Listen large.”
All five stars show up in one spot to showcase the number of choices that XM offers consumers across its 150-plus channels, such as music, live sports, concerts, news and talk selections.
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