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NEW YORK XM Satellite Radio has chosen four finalists as it reviews creative chores on its estimated $50 million ad account.
Independents The Richards Group in Dallas and Wieden + Kennedy in New York, as well as Interpublic Group’s Lowe and Omnicom Group’s DDB, both in New York, have advanced.
Select Resources International, the consultancy in Santa Monica, Calif., that is managing the review, confirmed the list of four.
As many as 10 agencies were involved at the semifinal stage, but those four emerged following cuts and withdrawals last week, per sources.
Some
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