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Xerox, continuing its push to shed an outdated image as a copier company, is detouring into the headshrinking game.
The Fortune 500 company released a gimmicky new desktop app Tuesday, dubbed the "Business of your brain." The freeware is designed to analyze, confidentially, a user’s email and calendar to diagnose, sort of, the biggest drains on productivity. Maybe it’s buzzword-heavy correspondence, or a grateful colleague’s flood of thank you notes that wastes your day. The program "is a lighthearted look at focus—or lack thereof—in business," explains Christa Carone, Xerox’s chief marketing officer, who also called it "satirical."
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