Xbox Joins Placement Game

Don’t be surprised if you see Microsoft’s Xbox gaming console popping up in new movies.

Microsoft late last month put Xbox in the hands of Norm Marshall & Associates, the Los Angeles-based product placement firm, where a representative said no deals are yet pending.

Microsoft signed with Norm Marshall in 1999 and later added the Microsoft Network (MSN). Marshall most recently placed MSN’s HotMail e-mail service in the movie Bridget Jones’s Diary, opening April 13 and jointly distributed by Universal and Miramax.