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CHICAGO-BMW of North America will introduce its X5 “sport activity vehicle” with a 30-second spot from Fallon McElligott to air during the Super Bowl.
The X5, which hits dealer showrooms this week, marks BMW first foray into the 4-wheel drive sports vehicle category. The car is loosely based on the 5 series wagon and is intended to attract luxury car buyers, as well as those who want to trade up from their more truck-like sport utility vehicles.
BMW representative Karen Vonder Mullen confirmed the Woodcliff Lake, N.J.,
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