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Audience targeting platform firm [x+1] of New York has announced several new hires and promotions. Mike Dillon (shown), former vp, brand activation marketing at Pepsi N.A., has been named vp, sales for [x+1]’s CPG Connect solution. At Pepsi, Dillon managed a $65 million budget and oversaw development of national promotions, including Super Bowl initiatives and tie-ins with the film Transformers and Madden Gaming/EA Sports. Dave Pollet has been promoted from national sales director to vp, sales.
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