[X+1] Makes Additions

Audience targeting platform firm [x+1] of New York has announced several new hires and promotions. Mike Dillon (shown), former vp, brand activation marketing at Pepsi N.A., has been named vp, sales for [x+1]’s CPG Connect solution. At Pepsi, Dillon managed a $65 million budget and oversaw development of national promotions, including Super Bowl initiatives and tie-ins with the film Transformers and Madden Gaming/EA Sports. Dave Pollet has been promoted from national sales director to vp, sales. From 2001-05, he was vp, online marketing for Bank of America. Greg Reitman joined [x+1] as director of marketing. Most recently, he was owner and freelance marketing consultant at 30 Second Life Media, where he developed marketing strategies for authors, musicians, filmmakers and others in the creative fields.