'X' Factor Tallies for Coupland's Online Promo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Back in the early ’90s, author Douglas Coupland’s electric novel Generation X gave a name, if not a complete definition, to a certain slacker subculture—those who hated their McJobs and the smug boomers who came before them and only left them scraps of the economy and recycled pop culture. Now that Gen Y and Z are feeling nostalgic about Gen X, Coupland, a genius coiner of words, is back with a new book from Random House, Canada, The Gum Thief, a story of love and looming apocalypse set in the aisles of an office supply superstore.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in