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NEW YORK Wyndham Hotel Group today confirmed the hiring of WPP Group’s Berlin Cameron United to handle creative duties on Wyndham’s Super 8, Howard Johnson and Travelodge brands after a review. The appointment was expected.
Berlin Cameron bested two other undisclosed finalists to land the business, said sources.
“The heritage and power of these great brands represent an under-leveraged asset,” said Jeanne Thomas, senior vice president and chief marketing officer at Wyndham in Parsippany, N.J. “We believe Berlin Cameron United’s demonstrated ability to revitalize and invigorate iconic brands is just what’s required to tap this potential and grow our businesses.”
Major media spending on the brands totaled nearly $25 million last year and about $30 million in 2006, according to Nielsen Monitor-Plus.
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