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ATLANTA Wray Ward Laseter said it has been chosen lead advertising and public relations agency for North Carolina’s newest National Basketball Association team.
The Charlotte, N.C., shop topped local rivals Price/McNabb, Elberson Senger Shuler, Corder Philips & Wilson, Loeffler Ketchum Mountjoy, Lyerly Agency and Boone/Oakley in a review. The latter had held the account of its hometown’s former NBA team, the Hornets, during the franchise’s last four seasons in Charlotte.
Billings for the first 12-18 months are estimated a $1 million, sources said.
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