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NEW YORK World Wrestling Entertainment hopes to create an aura of Wrestlemania on a global scale driven by its digital platform.
Digital contributes 7 percent of the company’s overall revenue, but the WWE is aiming for 25-50 percent growth annually, said Michael Sileck, COO. Sileck revealed plans at the 35th annual UBS Global Media & Communications Conference this morning.
“We are trying to tap into the strength of the Internet,” he said. The goal is to distribute its content (100 percent owned by the WWE) and advertise widely on the Web.
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