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WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America.
Mindshare, Neo and Wunderman Thompson will work on the account. In a statement, the brand said WPP’s appointment is part of a broader “Team WW” structure for North America.
“WW has designed a custom solution to deliver a dynamic media approach from brand through demand, supported by superior talent across a select set of agency partners,” the statement read.