Accounts

WW Hires WPP for Media Responsibilities in North America

Horizon Media previously worked on the business

WPP has won media duties for WW.WW
By Minda Smiley

June 23, 2020

WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission. 

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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