WW Hires WPP for Media Responsibilities in North America

Horizon Media previously worked on the business

WPP has won media duties for WW. WW

WW, formerly Weight Watchers, has tapped WPP to handle “upstream strategy and media planning and buying” in North America.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
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