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NEW YORK WPP Group relationship marketing shop Wunderman has merged its media planning and buying services into sister shop Mediaedge:cia, the agencies confirmed.
About 85 Wunderman media employees will move into Mediaedge:cia’s New York headquarters, including co-directors Sheri Rothblatt and Gary Kagawa. Rothblatt and Kagawa will serve as managing partners, reporting to Mediaedge:cia chief executive Charles Courtier.
The division will also handle media planning and buying activities for many of Wunderman’s clients, including 1-800-Flowers.com, AT&T, Club Med, Citibank and Campbell’s Soup Co.
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