WSJ May Ad Linage Down

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NEW YORK — Dow Jones & Co. said May advertising linage for The Wall Street Journal, the company’s flagship newspaper, fell 35.8% from a year earlier.

Dow Jones (DJ) said in April that it expected second quarter ad linage at The Journal to fall 30% to 35% because of continued advertising volatility in the technology and financial-services categories. The company said then that it still had to work through another two months of comparisons with strong year-earlier numbers.

Dow





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