The Wrong Way to go

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Fakers beware. New York City Transit is onto you.

The client has launched a new ad, via Korey Kay & Partners in New York, that seeks to deter anyone from looking at the MTA as a way to make money by faking injuries.

The execution, which broke earlier this month, shows a guy in a neck brace sitting in court next to his attorney. Copy reads, “If his back really doesn’t hurt, after a stay in jail it probably will.”



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