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A.T. Cross seeks a fresh approach
and inks consultant to review shops.
See page 8B.

Creative Buzz
Digitas Looks to Johnson, Bowen
Relationship marketer Digitas promotes Greg Johnson to its top
creative post. It also hires wordsmith Gordon Bowen to provide the “emotional side of branding” to direct marketing and interactive work for American Express, its largest account. See page 8B.

planning power
Account planner Justin Holloway recruits Frederick Kuhn from GSD&M
in a quest to build a planning department at Hill, Holliday.











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