Wrigley Taps Lapiz

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CHICAGO — The Wm. Wrigley Co. named Bcom3 Group agency Lapiz its first-ever Hispanic marketing agency after a review.

The Chicago-based shop will develop marketing programs aimed at the U.S. Hispanic population for company, also headquartered in Chicago. Billings were not disclosed. OMD, the media company for Wrigley lead agency BBDO Chicago, will handle media duties for the Lapiz assignment.

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