Wrigley Stimulates the Senses

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK This ominous-looking new spot introducing Wrigley’s new intense spearmint 5 gum is supposed to be all about stimulating the senses. Created jointly by EnergyBBDO in Chicago and AMV BBDO in London, the commercial, airing on TV and in cinemas, is set in a futuristic lab environment where it seems technicians are performing sight and sound experiments.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in