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NEW YORK It’s been almost 100 years since the Chicago Cubs won the World Series in 1908, so the Wm. Wrigley Jr. Co., whose namesake Wrigley Field is home to the baseball team, is trying a different tack.
Wrigley has signed a deal with the National Basketball Association that gives the company exclusive category rights and makes Big Red, Juicy Fruit, Winterfresh, Doublemint and Wrigley’s Spearmint the “official chewing gums of the NBA.” Wrigley and the NBA will work together to develop integrated, NBA-themed marketing platforms for the five chewing gum brands, per the company.
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