Wrigley Discontinues Antacid Gum

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

CHICAGO The Wm. Wrigley Jr. Company will stop shipping Surpass antacid chewing gum at the end of March, executives said today.

Surpass was introduced two years ago by the Wrigley healthcare division as a functional gum providing heartburn relief. DDB Chicago’s healthcare unit, DDB Corbett, handled advertising for the product launch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in