Wrigley to Buy Kraft's Altoids, Life Savers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Wm. Wrigley Jr. Co. will buy several candy brands from Kraft Foods in an all-cash deal for nearly $1.5 billion, according to the company.

The deal includes Altoids, Life Savers, Creme Savers, Trolli gummy candies, Sugus candies and other local and regional brands in the U.S., Europe, Indonesia and Thailand.

“There are only a handful of confectionery brands around the world that have the combination of heritage and vitality that can match up with Wrigley brands,” Bill Wrigley Jr.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in