Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Link Agency is launching its first campaign for A.J. Wright stores. The push features low-budget, documentary-style spots.
A Mother’s Day commercial set to break this week shows customers shopping for mom in an A.J. Wright store. Shoppers exclaim, “My mom’s gonna love this!” and “It’s going to be a great Mother’s Day!” The tagline is, “A whole lot more for a whole lot less, every day.”
The target audience is, “people who pride themselves on value,” according to Tracy LeRoux, CEO and creative director of Link in Providence, R.I.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in