WRG Resigns Clairol Business

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By Hank Kim and Michael McCarthy





NEW YORK–Wells Rich Greene BDDP has resigned Bristol-Myers Squibb’s $25 million Clairol Herbal Essence shampoo account, the client confirmed last week.





WRG’s resignation of the New York-based BMS brand was prompted by a conflict with its Cincinnati-based Procter & Gamble client, sources said.

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