wrestling with a fresh idea

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Ads for department stores usually don’t show the clerks getting body-slammed. But when a client wants to stick with the same premise year after year, agencies have to be resourceful.

At Mervyn’s, the tried-and-true concept is that women can’t wait to get into the stores for the “super sale.” In fact, they live in fear of being delayed outside.

A TV spot breaking this week from Colby & Partners in Santa Monica, Calif., has one such woman eagerly waiting at the door.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in